Datenschutzerklärung (GDPR).

AK Beratung und Beteiligungen GmbH

Responsible company & Contact regarding GDPR

AK Beratung und Beteiligungen GmbH,
2700 Wiener Neustadt, Austria

Geschäftsführer & Verantwortlicher: Ing. Andreas Kraus, MSc.
Commercial and District Court Wiener Neustadt


GDPR – What is that?

The GDPR (General Data Protection Regulation) is a new EU regulation that replaces the EU data protection directive dating from 1995. The new regulation aims to significantly improve the protection of the personal data of EU citizens and to make businesses and public authorities subject to stricter requirements regarding the collection and processing of personal data. The GDPR will be published on 25. This will enter into force on 1 May 2018. The Regulation incorporates many of the requirements of the 1995 EU Data Protection Directive with regard to data protection and security or further development. In addition, several new provisions have been added, which strengthen the rights of data subjects and provide for more severe sanctions for violations.
Whenever a data subject is about to provide personal data, data controllers (usually a company) must ensure that the data subject has given his/her prior consent. The GDPR also redefines the disclosure standards for obtaining consent. These must be expressed & voluntarily, for the specific case, in an informed and unambiguous manner”;. The persons responsible must address the data subjects in a “clear and simple”; legal language which & must be clearly distinguished from the other facts”;. Those responsible must also provide evidence that their processes are compliant with the rules and are always followed. Under the previous EU Data Protection Directive, the consent of a data subject could be inferred if his or her actions or omissions left no doubt as to his or her willingness to consent. The Directive thus allowed for the possibility of opt-out mechanisms. This will change with the GDPR, because now the person concerned must give his or her consent „in the form of a declaration or other clear affirmative act“.
Your customers must therefore not be forced to give their consent or be kept in ignorance of their consent to the processing of their personal data. In addition, your customers must know exactly what they are giving their consent for and they must be informed in advance of their right to withdraw their consent. Obtaining consent presupposes a clear sign of consent – silence, already ticked boxes or inactivity on the part of the persons concerned do not constitute consent. In the future, it is therefore important that you inform your users sufficiently during the consent process.
The Regulation also provides for two new rights for data subjects: a “right to be forgotten”/em>”, which obliges data controllers to inform recipients of requests for erasure, and a “right to data transferability”/em>”;, which allows data subjects to request a copy of their data in a standard format. These two rights make it easier for users to request the deletion of any information stored about them or the transmission of any information collected.
Data subjects have already had the right to request access to their data. The DSGVO extends these rights. In most cases you will not be able to charge a fee for a request for information unless you can prove that the costs involved are excessive. There is also a significant change in the deadline for processing an application for information. The currently applicable period of 40 days will be significantly shortened. In certain cases, undertakings may refuse to process a request for information, for example if the request is considered manifestly unfounded or unreasonable. However, in order to be able to admissibly reject an application, companies need clear guidelines and procedures, and they must be able to justify why a particular application meets the criteria laid down. (Vgl., 2020)

Collection, processing and use of personal data.

You can visit our site without providing any personal information. We store – even if the visit may be via newsletter links – only access data without personal reference such as e. g.- the name of your internet service provider – the page from which you are visiting us – the name of the requested file This data is evaluated exclusively for the improvement of our offer and does not allow any conclusion about your person.

When do we collect data?

We collect data exclusively for the purpose of carrying out our business purposes or to provide information with the prior consent of our website visitors. It is generally possible to use the website without disclosing personal data. If personal data is collected, it will only be collected, queried and processed to the extent necessary to provide the services.

Collection of information

General information is automatically collected when you access our website. In principle, this information does not allow any conclusions to be drawn about the person. This data includes the device used, the web browser used, the operating system or other similar operating data.

Processing of personal data

When using certain services on our website, data such as first and last name, address, telephone number or even the email address can be collected. This is particularly necessary for enquiries regarding our services in order to be able to establish contact through our employees. This data is protected against misuse by using all necessary organizational and technical security measures. This requires, among other things, the use of up-to-date software, the use of pseudonymisation measures or also encryption during data transfer via HTTPS (SSL certificate). Only those employees who need it have access to the data. All employees are instructed once and repeatedly in the necessities of observing the GDPR.

Revocation, amendments, corrections and updates

The user has the right to request information free of charge about the personal data stored about him/her. In addition, the user has the right to correct incorrect data, block and delete his or her personal data, provided that this does not conflict with any legal retention obligation.

Contact details in business transactions

In the course of the business initiation and business processing with our customers we store contact data, contract data, order data, billing data and correspondence. Legal basis: For existing customers, the processing is necessary to fulfil the contract or pre-contractual measures. In the case of potential clients, we refer to the legal basis of the legitimate interest in the business initiation. In the context of the invoicing of services, we are obliged by the Federal Fiscal Code (FFC), the Business Code (CC) and the Value Added Tax Act (VATA) to store the data for the purpose of calculating and adjusting taxes and for our accounting obligations. Without the provision of your data, we cannot meet our obligations. Deletion periods: We store the data of existing customers as long as the business relationship is maintained. After termination we will keep the contact data for a maximum of three years. All billing data will be retained in accordance with the legally required retention data (usually for 7 years) and then deleted or anonymised. Recipients: Beyond our internal authorized employees, only the billing data is passed on to our tax consultants (and thus to third parties).

Legal basis for processing

The provider may only process the personal data of users if one of the following points applies:
The users have given their consent for one or more specific purposes. Note: In some legislations, the provider may be allowed to process personal data until the user objects to such processing („opt-out“) without having to rely on consent or any of the following legal bases. However, this does not apply if the processing of personal data is subject to European data protection law;
  • the data collection is necessary for the fulfilment of a contract with the user and/or for pre-contractual measures resulting therefrom;
  • the processing is necessary for the fulfilment of a legal obligation to which the provider is subject;
  • the processing is in connection with a task that is carried out in the public interest or in the exercise of official powers that have been transferred to the provider;
  • the processing is necessary to safeguard the legitimate interests of the provider or a third party.
In any case, the provider will be happy to provide information about the specific legal basis on which the processing is based, in particular, whether the disclosure of personal data is a legal or contractual obligation or a prerequisite for the conclusion of a contract.

Applicants to jobs

We sometimes receive personal data from applicants in letters of application or other documents that are sent to us in the course of an application. This may include name, address, telephone number, hobbies and interests, and qualifications related to the profession. The processing of this data serves as a pre-contractual measure and is only kept evident for a maximum of 6 months in order to be able to react to any legal claims of both parties. If the applicant or we are interested in a longer period of evidence, we will obtain consent for this measure. Personal data collected in this process is only accessible to a few administrative staff members, as well as employees of the management level.

Access data and log files (Server)

Our website is hosted by World4You, which also provides our email server. With each access to our website the provider of the service collects so-called server log files. This includes the name of the website called up, date, time and file of the call. The amount of data transferred, the browser type, the operating system and the URL of the previously visited page are also logged. The data will be processed for statistical analysis only, whereby the right is reserved to subsequently check log data in case of suspected illegal use. You can find out more about the use of the data by the provider at

Tools we use


Our website uses functions of the social media network LinkedIn. The provider is the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you visit one of our websites that contains LinkedIn functions, a connection to the LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click the LinkedIn buttons and are logged into your LinkedIn account, LinkedIn is able to assign your visit to our website to you and your user account. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or its use by LinkedIn. You can find more information on this in LinkedIn’s privacy policy at:


We use HubSpot as a CRM system to collect data from customers, partners and suppliers as “contacts”. Contacts in this sense usually contain at least one email address.

HubSpot then automatically researches public data and stores it with the contact, if appropriate.

We collect and process data in our CRM in the following cases:

  1. In case you agree to receive our newsletter, you will be informed about current topics and offers of our agency. When you register for the newsletter, your personal data such as name and email address are stored and stored in our CRM and mail system. The consent can be revoked at any time. This cancellation can be made in the newsletter itself or by informing our support team.
  2. If we determine in the course of our acquisition activities that there is interest in our service or our products, the contact is recorded in our CRM as a “lead”.
  3. As soon as a consultation has been positively concluded, we collect further data and qualify the contact as a recipient of important business messages. In this sense, the contact receives information on business conduct and beyond in a semi-automated manner.

When do we delete data from HubSpot?

  1. Upon specific request of a contact
  2. If there is no contact for a long time
  3. If it has been contractually agreed

Please checkout the following sources to get more information:

Integration of third party services and content

It can happen that within this online offer third party content, such as videos from YouTube, map material from Google Maps, RSS feeds or graphics from other websites are integrated. This always assumes that the providers of such content (hereinafter referred to as “third party providers”;) are aware of the IP address of the users. This is because without the IP address they would not be able to send the content to the browser of the respective user. The IP address is therefore required for the display of this content. We make every effort to use only such content whose respective providers use the IP address only to deliver this content. However, we have no influence on this if the third-party providers have changed the IP address e.g. for statistical purposes. As far as this is known to us, we inform the users about it.

Right of appeal – contact details of the appeal body

Austrian Data Protection Authority
Wickenburggasse 8, 1080 Vienna – Austria
Phone: +43 1 52 152-0
§43 Abs 1 Z 4 DSG; Art. 13 Abs 2 lit d DSGVO


Aus Gründen der besseren Lesbarkeit wird bei Personenbezeichnungen und personenbezogenen Hauptwörtern auf dieser Website die männliche Form verwendet. Entsprechende Begriffe gelten im Sinne der Gleichbehandlung grundsätzlich für alle Geschlechter. Die verkürzte Sprachform beinhaltet also keine Wertung, sondern hat lediglich redaktionelle Gründe.